Journal

Understand before building.

Our analyses on SEO, artificial intelligence, web development and digital strategy. No useless jargon, no magic recipe — the reality of the craft.

FeaturedStrategyJune 2, 2026

How to choose a web agency: 7 criteria that actually matter

Choosing a web agency commits your project for years. Here are the 7 criteria that separate a true partner from a mere vendor — and the red flags to spot before you sign.

7 min read

Web projectsMay 28, 2026

How much does a professional website cost in 2026?

What budget should you plan for a website in 2026? We give honest ranges by project type, what drives the price, and how to read a serious quote.

6 min read

SEO & AIMay 20, 2026

GEO: optimising your site to be cited by ChatGPT, Perplexity and Google AI

Generative AIs answer in place of search engines and cite a handful of sources. Here's how to become one of them — method, checklist and measurement.

5 min read

SEO & AIMay 12, 2026

SEO and AI in 2026: how artificial intelligence is reshaping search

Generative engines now answer on the user's behalf. We break down what changes for search in 2026 — and the method to stay visible.

4 min read

Web projectsMay 5, 2026

Website redesign: the complete guide — method, steps, pitfalls

Redesigning a site isn't redrawing it: it starts with a diagnosis. Here are the signals that justify a redesign, the step-by-step method, and how to protect your search rankings.

7 min read

Technical SEOApril 28, 2026

Next.js and SEO: why this framework boosts your search rankings

Next.js ticks most of SEO's technical boxes by default. We explain why — from server rendering to Core Web Vitals — and why it still doesn't replace a content strategy.

6 min read